TY  - BOOK
AU  - Booth, Wayne C
TI  - The rhetoric of rhetoric: the quest for effective communication 
SN  - 1405112360 (hardcover)
AV  - P 301 B594.2004
U1  - 808 22
PY  - 2004///
CY  - Malden, Mss.
PB  - Blackwell
KW  - Rhetoric
KW  - Retórica
N1  - Incluye referencias bibliográficas e índices; How many "rhetorics"? -- A condensed history of rhetorical studies -- Judging rhetoric -- Some major rescuers -- The fate of rhetoric in education -- The threats of political rhetrickery -- Media rhetrickery -- Can rhetorology yield more than a mere truce, in any of our "wars"?
ER  -