TY  - BOOK
AU  - Shock, Patti J
AU  - Bowen,John T.
AU  - Stefanelli,John M.
TI  - Restaurant marketing for owners and managers
SN  - 0471226270
AV  - TX 911.3.M3 S55.2004
U1  - 647.795/068/8 21
PY  - 2004///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Restaurants
KW  - Marketing
KW  - Restaurantes
KW  - Mercadotecnia
KW  - Food service management
KW  - Alimentos -
KW  - Administración de servicios
N1  - Incluye referencias bibliográficas (p. [219]-230) e índice; Introduction: "What am I Getting Myself Into?" -- Location: "Where am I Going to Put This Place?" -- Environmental Analysis: "What am I Up Against?" -- Identifying Your Markets: "Who are My Customers, and What do They Want?" -- Menu Development: "What Should My Sales Kit Look Like?" -- Pricing "What Should I Charge for This Stuff?" -- Service "How Do I Get My Staff to Give the Right Amount of Attention?" -- Other Income Streams: "How Much Extra Stuff Can I Sell?" -- Communications: "How Do I Get on the Guest's Radar Screen?" -- Technology: "How Do I Surf My Way to Success?" -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"
ER  -