TY  - BOOK
AU  - Zollo,Peter
AU  - Zollo,Peter
TI  - Getting wiser to teens: more insights into marketing to teenagers 
SN  - 1885070543
AV  - HF 5415.32 Z65.2004
PY  - 2004///
CY  - Ithaca, N.Y.
PB  - New Strategist Publications, Inc.
KW  - Consumer behavior
KW  - Comportamiento del consumidor
KW  - Consumidores adolescentes
KW  - Marketing
KW  - Mercadotecnia
KW  - Advertising
KW  - Publicidad
N1  - Incluye índice; Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens
ER  -