TY  - BOOK
AU  - Hackley,Christopher E
TI  - Doing research projects in marketing, management and consumer research
SN  - 041526894X
AV  - HD 30.4 H28.2003
PY  - 2003///
CY  - London, New York
PB  - Routledge
KW  - Management
KW  - Research
KW  - Administración
KW  - Investigación
KW  - Marketing research
KW  - Investigación de mercado
KW  - Consumers
KW  - Consumidores
N1  - Incluye referencias bibliográficas (p. [196]-205) e índice; Interpretive perspectives and the independent research project --; Choosing the topic --; 'Writing up' the research project --; Gathering qualitative data for interpretation --; Major themes and concepts of interpretive research --; Phenomenology --; Ethnography --; Critical research and critical discourse analysis --; Semiotics in marketing and consumer research --; Other approaches: literary theory and narrative analysis, feminism and gender studies, postmodernism and poststructuralism
ER  -