TY  - BOOK
AU  - Schmidt,Wallace V.
TI  - Communicating globally: intercultural communication and international business 
SN  - 9781412913171 (pbk.)
AV  - HF 5718 C624.2007
PY  - 2007///
CY  - Los Angeles
PB  - Sage Publications
KW  - Business communication
KW  - Cross-cultural studies
KW  - Comunicación en los negocios
KW  - Estudios interculturales
KW  - Intercultural communication
KW  - Comunicación intercultural
KW  - International business enterprises
KW  - Empresas internacionales
N1  - Incluye referencias bibliográficas (p. [265]-304) e índice; The concept of international business and a global marketplace -- The concept of intercultural communication and the cosmopolitan leader -- The concept of cultural synergy and the global organization -- Cultural contact and interfacing with others -- The nature of language and nonverbal communication -- Intercultural communication and conflict management -- Cosmopolitan leadership, teams, and the global workforce -- Disturbing the equilibrium and creating planned change -- Doing business in North America -- Doing business in Latin America and the Caribbean -- Doing business in East Asia and the Pacific Rim -- Doing business in Europe -- Doing business in Africa and the Middle East -- Epilogue: Breaking free and the road ahead
ER  -