TY  - BOOK
AU  - Gratton,Chris
AU  - Solberg,Harry Arne
TI  - The economics of sports broadcasting
SN  - 9780415357791 (hbk)
AV  - GV 742.3 G73.2007
PY  - 2007///
CY  - London, New York
PB  - Routledge
KW  - Teledifusión de deportes
KW  - Economic aspects
KW  - Aspectos económicos
N1  - Incluye referencias bibliográficas (p. 222-225) e índice; Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting
ER  -