TY  - BOOK
AU  - Grainge,Paul
TI  - Brand Hollywood: selling entertainment in a global media age 
SN  - 9780415354042 (hardback : alk. paper)
AV  - PN 1995.9.M29 G73.2008
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Motion pictures
KW  - United States
KW  - Marketing
KW  - Cinematografía
KW  - Estados Unidos -
KW  - Mercadotecnia
KW  - Corporate image
KW  - Imagen corporativa
KW  - Brand name products
KW  - Productos de nombre comercial
N1  - Incluye referencias bibliográfica (p. [191]-203) e índice; The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space
ER  -