TY  - BOOK
AU  - Einstein,Mara
TI  - Brands of faith: marketing religion in a commercial age 
SN  - 9780415409773 (pbk. : alk. paper)
AV  - BV 652.23 E56.2008
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Church marketing
KW  - Mercadotecnia eclesial
KW  - Religious institutions
KW  - Marketing
KW  - Asociaciones religiosas
KW  - Mercadotecnia
N1  - Incluye referencias bibliográficas (p. [211]-235) e índice; The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
ER  -