TY  - BOOK
AU  - Ferrand,Alain
AU  - Torrigiani,Luiggino
AU  - Camps,Andreu
AU  - Francois Lalonde,Pierre
AU  - Christopherson,Elizabeth
TI  - Routledge handbook of sports sponsorship: successful strategies 
SN  - 9780415401104 (hardback)
AV  - K 3702 F47.2007
PY  - 2006///
CY  - London, New York
PB  - Routledge
KW  - Sports sponsorship
KW  - Law and legislation
KW  - Patrocinio deportivo -
KW  - Leyes y legislación
KW  - Patrocinio deportivo
N1  - Incluye referencias bibliográficas e índice; Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion
ER  -