TY  - BOOK
AU  - Alman,Susan Webreck
TI  - Crash course in marketing for libraries
SN  - 9781591584308 (pbk. : alk. paper)
AV  - Z 716.3 A46.2007
PY  - 2007///
CY  - Westport, Conn.
PB  - Libraries Unlimited
KW  - Libraries
KW  - Marketing
KW  - Bibliotecas de Marketing
N1  - Incluye referencias bibliográficas (p. 169-173) e índice; The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising
ER  -