TY  - BOOK
AU  - Jordan,Amy B.
TI  - Media messages and public health: a decisions approach to content analysis 
SN  - 9780805860245 (alk. paper)
AV  - RA 440.5 M43.2009
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Mass media in health education
KW  - Medios de comunicación masiva en la educación sanitaria
KW  - Content analysis (Communication)
KW  - Análisis de contenido (Comunicación)
KW  - Health behavior
KW  - Hábitos sanitarios
KW  - Communication in medicine
KW  - Comunicación en la medicina
N1  - Incluye referencias bibliográficas e índices; Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis: an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] --; (De)coding television's representation of sexuality: beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects: the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.]
ER  -