TY  - BOOK
AU  - Laudon,Kenneth C.
AU  - Traver,Carol Guercio
TI  - E-commerce: business, technology, society 
SN  - 9780136006459 (hbk.)
AV  - HF 5548.32 L38.2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Electronic commerce
KW  - Comercio electrónico
KW  - Social aspects
KW  - Aspectos sociales
KW  - Internet marketing
KW  - Mercadotecnia en Internet
KW  - Information technology
KW  - Tecnología de la información
N1  - Incluye referencias bibliográficas (p. [R-1]-R-16) e índice; Pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning -- Ch. 2. E-commerce business models and concepts -- Pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure -- Ch. 4. Building an e-commerce Web site -- Ch. 5. Online security and payment systems -- Pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts -- Ch. 7. E-commerce marketing communications -- Ch. 8. Ethical, social, and political issues in e-commerce -- Pt. 4. E-commerce in action. Ch. 9. Online retailing and services -- Ch. 10. Online content and media -- Ch. 11. Social networks, auctions, and portals -- Ch. 12. B2B e-commerce : supply chain management and collaborative commerce
ER  -