TY  - BOOK
AU  - Cartere,Jason Y
TI  - TV, food marketing and childhood obesity
SN  - 9781606921968
AV  - RJ 399.C6 T8.2009
PY  - 2009///
CY  - New York
PB  - Nova Science Publishers
KW  - Obesity in children
KW  - Obesidad en niños
KW  - Food industry and trade
KW  - Alimentos
KW  - Industria y comercio
KW  - Television advertising
KW  - Publicidad por televisión
N1  - Incluye referencias bibliográficas e índice; Overview of food marketing to children -- Food industry initiatives to improve childrens diets and health -- Products and packaging -- New products and reformulations -- Packaging -- Labeling, advertising, and other promotions -- Labeling -- Advertising -- Restrictions on advertising to children -- Nutrition and healthy lifestyle advertising -- Other marketing and promotions -- Community outreach and education -- Marketing and sale in schools -- Media and entertainment industry initiatives to improve children's diets and health -- Public service campaigns and program content -- Licensing of popular characters -- Food and beverage marketing to minority children -- Advertising and marketing -- Food industry initiatives -- Media and entertainment industry initiatives -- Self-regulatory standards for food marketing to children -- Value of self-regulatory approach -- Caru self-regulatory standards -- Standards and enforcement -- Analysis of self-regulation
ER  -