TY  - BOOK
AU  - Miletsky,Jason I
AU  - Smith,Genevieve
TI  - Perspectives on branding
SN  - 9781598638721 (pbk.)
AV  - HD 69.B7 M54.2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Course Technology
KW  - Branding (Marketing)
KW  - Productos de marca registrada (Mercadotecnia)
KW  - Brand name products
KW  - Productos de nombre comercial
KW  - Case studies
KW  - Productos de marca registrada (Mercadotecnia) -
KW  - Estudio de casos
N1  - Incluye índice; "The agency perspective. The brand perspective"; "Expert insights to help you build a better brand. Topics covered include complete brand analysis, successfully marketing the brand, brand evolution, ROI analysis, and more. Hear what the branding agency and the brand have to say- authors have not collaborated, ensuring completely unbiased and unfiltered views" --cubierta
ER  -