TY  - BOOK
AU  - Esslinger,Hartmut
TI  - A fine line: how design strategies are shaping the future of business 
AV  - TS 171 E85.2009
PY  - 2009///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Diseño industrial
KW  - Productos nuevos
KW  - Industrial design
N1  - Incluye referencias bibliográficas (p. 163-165) e índice; Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories
ER  -