TY  - BOOK
AU  - Edmunds,Holly
AU  - American Marketing Association
TI  - The focus group research handbook
SN  - 0844202886 (cloth)
AV  - H 61.28 E36.1999
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Focused group interviewing
KW  - Handbooks, manuals, etc
KW  - Grupos de enfoque
KW  - Manuales, etc
N1  - A la cabeza de la portada: American Marketing Association; Incluye índice
ER  -