TY  - BOOK
AU  - Baker,C.Edwin
TI  - Media, markets, and democracy
SN  - 0521804353
AV  - P 96.M36 B353.2002
PY  - 2002///
CY  - Cambridge, New York
PB  - Cambridge University
KW  - Mass media
KW  - Marketing
KW  - Medios de comunicación masiva
KW  - Mercadotecnia
KW  - Political aspects
KW  - Aspectos políticos
KW  - Democracy
KW  - Democracia
KW  - Freedom of the press
KW  - Libertad de prensa
N1  - Incluye referencias bibliográficas (p. 309-364) e índice
N2  - "The mass media and free press should serve people both as consumers and as citizens. Critics claim that government interventions in media markets prevent audiences from getting the media products they want. Political theorists assert that a free press is essential for democracy. The critics' claim is incorrect and the theorists' assertion is inadequate as a policy or constitutional guide. Even if markets properly provide for people's desires or preferences for most products, Part I of this book shows that unique aspects of media products systematically cause markets to fail in respect to them. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, good media policy, and proper constitutional principles. While implicitly favoring a theory of "complex democracy," Part II makes it clear that the choice among democratic theories is crucial for understanding what should be meant by a free press. Part III explores one currently controversial issue - international free trade in media products. Contrary to the American negotiating position relating to media products, both economic and democratic theory justify deviations from free trade."--BOOK JACKET
ER  -