TY  - BOOK
AU  - Piñuel Raigada, José Luis
TI  - La cultura política del ciudadano y la comunicación política en TV, en la transición política del plebiscito chileno
SN  - 8487258301
AV  - JL 2681 P56.1992
PY  - 1992///
CY  - Madrid
PB  - Centro Español de Estudios de América Latina, CEDEAL
KW  - Communication in politics
KW  - Chile
KW  - Comunicación en la política
KW  - Political culture
KW  - Cultura política
KW  - Referéndum
KW  - Political participation
KW  - Participación política
KW  - Television in politics
KW  - Televisión en la política -
KW  - Politics and government
KW  - 1988-
KW  - Chile -
KW  - Política y gobierno -
KW  - 1988
N1  - Incluye referencias bibliográficas
N2  - "An in-depth study by Spanish and Chilean social scientists of television advertising in the 1988 plebiscite. Directed by Pinuel, a prominent Spanish communications theory expert, the study pieces together data from content analysis of televised advertising in the month preceding the plebiscite, and an attitudinal survey taken three weeks after it. Its findings challenge the view that the NO campaign's ads were responsible for the outcome. It argues, instead, that Pinochet was defeated by the country's political culture whose 'social representations' predated the plebiscite, and were more compatible with NO campaign programming"--Handbook of Latin American Studies, v. 57
ER  -