TY  - BOOK
AU  - Berger,Warren
TI  - Advertising today
SN  - 0714843873
AV  - HF 5823 B464.2005
PY  - 2005///, 2001
CY  - London, New York, N.Y.
PB  - Phaidon
KW  - Advertising
KW  - Publicidad
KW  - History
KW  - Historia
KW  - Pictorial works
KW  - Obras ilustradas
KW  - Art and industry
KW  - Arte e industria
N1  - "1st published 2001, reprinted in paperback, 2004, 2005."; Incluye referencias bibliográficas (p. 494-499) e índice; Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave
ER  -