TY  - BOOK
AU  - Moore,Geoffrey A.
AU  - McKenna,Regis
TI  - Crossing the chasm: marketing and selling disruptive products to mainstream customers 
SN  - 0060517123
AV  - HF 5439.H54 M66.2006
PY  - 2006///
CY  - New York, N.Y.
PB  - Collins Business Essentials
KW  - Selling
KW  - High technology
KW  - Ventas
KW  - Alta tecnología
KW  - Marketing
KW  - Mercadotecnia
KW  - Technological innovations
KW  - Innovaciones tecnológicas
N1  - Incluye índice
ER  -