TY  - BOOK
AU  - Hunter,Richard
AU  - Westerman,George
TI  - The real business of IT: how CIOs create and communicate business value 
SN  - 9781422147610
AV  - HD 30.2 H864.2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business
KW  - Information technology
KW  - Management
KW  - Tecnología de la información
KW  - Administración
KW  - Management information systems
KW  - Administración de sistemas de información
N1  - Incluye referencias bibliográficas e índice; Take the road to IT value -- Avoid the value traps -- Show value for money -- Master the virtuous cycle -- Find the sources of new value -- Assess and select IT investments transparently -- Integrate technology, business processes, and organizational change -- Measure the value delivered -- The CIO-plus -- There's never been a better time to be a CIO
ER  -