TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Clark,Tim
AU  - Smith,Alan
AU  - Van Der Pijl,Patrick
TI  - Business model generation: a handbook for visionaries, game changers, and challengers 
SN  - 9780470876411 (pbk.)
AV  - HD 30.28 O88.2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Business planning
KW  - Planeación de negocios
KW  - New business enterprises
KW  - Nuevas empresas comerciales
KW  - Strategic planning
KW  - Planeación estratégica
N1  - Bibliografía: p. 276; 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process
N2  - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
ER  -