TY  - BOOK
AU  - Sutherland,Max
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why 
SN  - 9781741755992 (pbk.)
AV  - HF 5822 S84.2008
PY  - 2008///
CY  - Crows Nest, N.S.W.
PB  - Allen & Unwin
KW  - Advertising
KW  - Psychological aspects
KW  - Publicidad
KW  - Aspectos psicológicos
KW  - Consumer behavior
KW  - Comportamiento del consumidor
N1  - "Revised 3rd International Edition "; Incluye referencias bibliográficas e índice
ER  -