TY  - BOOK
AU  - Neumeier,Marty
ED  - American Institute of Graphic Arts
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0321348109
AV  - HD 69.B7 N4.2006
PY  - 2006///
CY  - Berkekley, CA
PB  - New Riders
KW  - Brand name products
KW  - Productos de nombre comercial
KW  - Planning
KW  - Planeación
KW  - Branding (Marketing)
KW  - Productos de marca registrada (Mercadotecnia)
N1  - The title proper, other title information, and statement of reponsibility spread into four pages; "AIGA"--Cubierta; Incluye índice
ER  -