TY - BOOK AU - Munk,Nina TI - Fools rush in: Steve Case, Jerry Levin, and the unmaking of AOL Time Warner SN - 0060540346 AV - HE 7583.U6 M86.2004 PY - 2004/// CY - New York PB - HarperBusiness KW - Case, Stephen McConnell KW - Levin, Gerald M KW - AOL Time Warner KW - History KW - AOL Time Warner - KW - Historia KW - Time Warner Inc KW - Businessmen KW - United States KW - Biography KW - Hombres de negocios - KW - Estados Unidos - KW - Biografía KW - Internet service providers KW - Proveedores de servicios de Internet KW - Online information services industry KW - Industria de servicios de información en línea - KW - Publishers and publishing KW - Editores y publicaciones KW - Motion picture industry KW - Industria cinematográfica - KW - Consolidation and merger of corporations KW - Case studies KW - Sociedades consolidadas KW - Estudio de casos N1 - Incluye referencias bibliográficas (p. [311]) e índices; "Resident genius" : from Time Inc. to Time Warner, 1923-1998 -- Enter the Internet cowboys : AOL, 1985-1999 -- The big deal : AOL and Time Warner, 1999-2000 -- "Surviving is winning" : AOL Time Warner, 2000-2003 N2 - The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal ER -