TY  - BOOK
AU  - Bradburn,Norman M
AU  - Wansink,Brian
AU  - Sudman,Seymour
TI  - Asking questions: the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires 
SN  - 9780787970888
AV  - H 62 B63.2004
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Ciencias sociales
KW  - Research
KW  - Investigación
KW  - Questionnaires
KW  - Cuestionarios
N1  - Incluye referencias bibliográficas e índice; The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs
ER  -