TY  - BOOK
AU  - Du Plessis,Erik
TI  - The branded mind: what neuroscience really tells us about the puzzle of the brain and the brand 
SN  - 9780749461256
AV  - HF 5415.12615 D8.2011
PY  - 2011///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Neuromarketing
KW  - Neuromercadotecnia
KW  - Advertising
KW  - Psychological aspects
KW  - Relaciones con los clientes
KW  - Aspectos psicológicos
KW  - Marketing
KW  - Marketing -
KW  - Branding (Marketing)
KW  - Productos de marca registrada (Mercadotecnia)
ER  -