TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
AU  - Gamble,John
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9780071285902
AV  - HD 30.28 T53.2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Planificación estratégica
KW  - Case studies
KW  - Estudio de casos
ER  -