TY  - BOOK
AU  - Lamb,Charles W
AU  - McDaniel,Carl D
AU  - Hair,Joseph F
TI  - MKTG4: student edition 
SN  - 9780538468244
AV  - HF 5415 L37.2011
PY  - 2011///
CY  - Mason, Ohio
PB  - South-Western
KW  - Mercadotecnia
ER  -