TY  - BOOK
AU  - Harden,Leland
AU  - Heyman,Bob
TI  - Digital engagement: internet marketing that captures customers and builds intense brand loyalty 
SN  - 9780814410721
AV  - HF 5415.1265 H3663.2009
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Internet marketing
KW  - Mercadotecnia en Internet
KW  - Brand loyalty
KW  - Relaciones con los clientes
ER  -