TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis
SN  - 9780470747100
AV  - HD 30.28 G72.2010
PY  - 2010///, 2010
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Strategic planning
KW  - Planeación estratégica
N1  - The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management
ER  -