TY  - BOOK
AU  - Gobé,Marc
TI  - Brandjam: humanizing brands through emotional design 
SN  - 9781581154689 (hardcover)
AV  - NC 997 G56.2007
PY  - 2007///], ©2007
CY  - New York, [Boston, Mass.]
PB  - Allworth Press, Design Management Institute
KW  - Commercial art
KW  - Arte comercial
KW  - Communication in design
KW  - Comunicación en el diseño
KW  - Branding (Marketing)
KW  - Productos de marca registrada (Mercadotecnia)
UR  - http://www.loc.gov/catdir/toc/ecip074/2006037021.html
ER  -