TY  - BOOK
AU  - Lindström,Martin
TI  - Buy ology: truth and lies about why we buy 
SN  - 9780385523899
AV  - HF 5415.12615 L56.2010
PY  - 2010///, 2008
CY  - New York
PB  - Doubleday, Crown Publishing Group
KW  - Neuromarketing
KW  - Neuromercadotecnia
KW  - Shopping
KW  - Psychological aspects
KW  - Compras -
KW  - Aspectos psicológicos
KW  - Marketing
KW  - Mercadotecnia
N1  - "With a new chapter on buying in today´s economy" -- Portada; A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day
ER  -