TY  - BOOK
AU  - Zarrella,Dan
TI  - The social media marketing book
SN  - 9780596806606
AV  - HF 5415.1265 Z37.2010
PY  - 2010///, 2009
CY  - Beijing, Sebastopol, Calif.
PB  - O'Reilly
KW  - Social media
KW  - Medios sociales en línea
KW  - Business enterprises
KW  - Computer network resources
KW  - Empresas
KW  - Recursos de redes de computadora
KW  - Internet marketing
KW  - Mercadotecnia en Internet
N2  - Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics
ER  -