TY  - BOOK
AU  - Godin,Seth
AU  - Gladwell,Malcolm
TI  - Unleashing the ideavirus: stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you 
SN  - 0786887176
AV  - HF 5827.95 G63.2001
PY  - 2001///],
CY  - New York
PB  - Hyperion
KW  - Word-of-mouth advertising
KW  - Comunicación oral informal en la publicidad
KW  - Marketing
KW  - Mercadotecnia
N1  - Incluye índice
ER  -