TY  - BOOK
AU  - Brown,Tim
AU  - Katz,Barry
TI  - Change by design: how design thinking transforms organizations and inspires innovation 
SN  - 9780061766084 (hc.)
AV  - HD 58.8 B772.2009
PY  - 2009///
CY  - [New York]
PB  - Harper Business
KW  - Organizational change
KW  - Cambio organizacional
KW  - Reingeniería (Administración)
KW  - Corporate reorganizations
KW  - Reorganizaciones corporativas
KW  - Industrial design
KW  - Diseño industrial
N1  - Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today
ER  -