TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to stick: why some ideas survive and others die 
SN  - 1400064287
AV  - HM 1033 H43.2008
PY  - 2008///, ©2008
CY  - New York
PB  - Random House
KW  - Psicología social
KW  - Contagion (Social psychology)
KW  - Contagio (Psicologia social)
KW  - Context effects (Psychology)
KW  - Efectos de contexto (Psicología)
N1  - Incluye índice
ER  -