TY  - BOOK
AU  - Kotler,Neil G.
AU  - Kotler,Philip
AU  - Kotler,Wendy I.
TI  - Museum marketing and strategy: designing missions, building audiences, generating revenue and resources 
SN  - 9780787996918
AV  - AM 121 K68.2008
PY  - 2008///, ©,2008
CY  - San Francisco
PB  - Jossey-Bass
KW  - Museos -
KW  - Administración
KW  - Mercadotecnia
ER  -