TY - BOOK AU - Pascale,Richard T AU - Sternin,Jerry AU - Sternin,Monique TI - The power of positive deviance: how unlikely innovators solve the world's toughest problems T2 - Leadership for the common good SN - 9781422110669 (hbk. : alk. paper) AV - HN 18.3 P38.2010 PY - 2010///, ©2010 CY - Boston, Massachusetts PB - Harvard Business Press KW - Social problems KW - Problemas sociales KW - Problem solving KW - Social aspects KW - Solución de problemas KW - Aspectos sociales KW - Diffusion of innovations KW - Difusión de innovaciones KW - Social change KW - Cambio social N1 - Incluye referencias bibliográficas (páginas [209]-214) e índice; Introduction: against all odds --Childhood malnutrition in Vietnam: from peril to possibility -- Female circumcision in Egypt: reconciling tradition and change -- Hospital infections: acting into a new way of thinking -- Early wins, squandered gains: pioneering the PD process at Merck -- Girl soldiers: reintegrating outcasts -- Infant mortality: the way to change a community (is not to engage in community change) -- Nature's way: invisible in plain sight ER -