TY  - BOOK
AU  - Hogan,Kevin
TI  - The science of influence: how to get anyone to say yes in 8 minutes or less! 
SN  - 9780470634189 (pbk.)
AV  - HF 5386 H654.2011
PY  - 2011///, ©2011
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Success in business
KW  - Éxito en los negocios
KW  - Influence (Psychology)
KW  - Influencia (Psicología)
KW  - Persuasion (Psychology)
KW  - Persuasión (Psicología)
N1  - Incluye referencias bibliográficas (páginas 287-294) e índice; Influencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques & influential strategies -- Applying the laws of influence -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- I'll think about it -- How the their brain buys...you! -- "I will do the work for you" : magic words that unlock minds -- The power of thinking without thinking -- Influence in sales and marketing online in the real world -- The problem and opportunity of memory influence -- Women : influencing women to buy
ER  -