TY - BOOK AU - Sheridan,Jayne TI - Fashion, media, promotion: the new black magic SN - 9781405194211 (pbk. : alk. paper) AV - HF 6161.C44 S54.2010 PY - 2010/// CY - Chichester, West Sussex, Ames, Iowa PB - Wiley-Blackwell KW - Publicidad de moda KW - Fashion design KW - Diseño de modas KW - Fashion designers KW - Diseñadores de moda KW - Clothing trade KW - Industria del vestido N1 - Incluye referencias bibliográficas e índice; Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals ER -