TY - BOOK AU - Garon,Jon M TI - Own it: the law & business guide to launching a new business through innovation, exclusivity and relevance SN - 9781594603914 (alk. paper) AV - KF 1414.3 G27.2007 PY - 2007///], ©2007 CY - Durham, N.C. PB - Carolina Academic Press KW - New business enterprises KW - Law and legislation KW - United States KW - Nuevas empresas comerciales KW - Leyes y legislación - KW - Estados Unidos KW - Intellectual property KW - Propiedad intelectual N1 - Incluye referencias bibliográficas (páginas 370-378) e índice; Building blocks for the business -- Introduction to exclusivity -- Integrating intellectual property to maximize both relevance and exclusivity -- Beyond exclusivity--the need for relevance -- Paying for exclusivity: financing and business structuring -- Application of start-up financing to intellectual property -- Drafting the Own it business plan -- Documenting the limited liability company -- The Internet, e-commerce and the new sales paradigm -- Industry examples and approaches -- Patents and patent law -- Copyrights and copyright law -- Trademarks, service marks, brands, and trademark law -- Publicity rights and privacy law -- Trade secrets and trade secret law ER -