TY  - BOOK
AU  - Pellegrin,Bertrand
TI  - Branding the man: why men are the next frontier in fashion retail 
SN  - 9781581156638 (alk. paper)
AV  - HC 79.C6 P45.2009
PY  - 2009///, ©2009
CY  - New York, NY
PB  - Allworth Press
KW  - Male consumers
KW  - Consumidores masculinos
KW  - Marketing
KW  - Mercadotecnia
KW  - Fashion
KW  - Moda
N1  - Incluye referencias bibliográficas e índice; Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier
ER  -