TY  - BOOK
AU  - Sorensen,Herb
TI  - Inside the mind of the shopper: the science of retailing 
SN  - 9780137126859
AV  - HF 5429 S59.2012
PY  - 2012///, ©2009
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education
KW  - Retail trade
KW  - Comercio minorista
KW  - Consumer behavior
KW  - Comportamiento del consumidor
KW  - Marketing
KW  - Mercadotecnia
KW  - Stores, Retail
KW  - Design and construction
KW  - Almacenes al por menor -
KW  - Diseño y construcción
N1  - Incluye referencias bibliográficas e índice; The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping
ER  -