TY  - BOOK
AU  - Stinnett,Bill
TI  - Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy 
SN  - 0071441883
AV  - HF 5415.32 S75.2005
PY  - 2005///, ©2005
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Comportamiento del consumidor
KW  - Selling
KW  - Ventas
KW  - Customer relations
KW  - Relaciones con los clientes
KW  - Customer loyalty
KW  - Lealtad del cliente
N1  - Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process
ER  -