TY  - BOOK
AU  - McKenzie,James C.
AU  - Neiger,Brad L.
AU  - Thackeray,Rosemary
TI  - Planning, implementing, and evaluating health promotion programs: a primer 
SN  - 9780321788504
AV  - RA 427.8 M39.2013
PY  - 2013///, ©2013
CY  - Boston
PB  - Pearson
KW  - Health promotion
KW  - Planning
KW  - Promoción de la salud
KW  - Planeación
KW  - Evaluation
KW  - Evaluación
KW  - Health planning
KW  - Methodology
KW  - Higiene, Planeación de la
KW  - Metodología
N1  - Incluye referencias bibliográficas (p. 451-475) e índice; Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting
ER  -