TY  - BOOK
AU  - McCracken,Grant David
AU  - Mercado,Enrique
TI  - Chief culture officer: un directivo orientado a la cultura, cómo cear una empresa vital y exitosa 
T2  - Alta definición
SN  - 9786074007619
AV  - HD 30.19 M3318.2012
PY  - 2012///
CY  - México, D.F.
PB  - Océano
KW  - Management
KW  - Social aspects
KW  - Administración
KW  - Aspectos sociales
KW  - Popular culture
KW  - Economic aspects
KW  - Cultura popular
KW  - Aspectos económicos
KW  - Productos nuevos
KW  - Organizational change
KW  - Cambio organizacional
N1  - Incluye referencias bibliográficas e índice; Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO
N2  - Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world
ER  -