TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Marketing theory: foundations, controversy, strategy, resource-advantage theory 
SN  - 9780765623638 (cloth : alk. paper)
AV  - HF 5415 H869.2010
PY  - 2010///]
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Marketing
KW  - Mercadotecnia
KW  - Marketing research
KW  - Investigación de mercado
N1  - Incluye referencias bibliográficas e índice; On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory
ER  -