TY  - BOOK
AU  - Ghemawat,Pankaj
TI  - Redefining global strategy: crossing borders in a world where differences still matter 
SN  - 9781591398660 (hardcover : alk. paper)
AV  - HD 62.4 G47.2007
PY  - 2007///,
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - International business enterprises
KW  - Management
KW  - Empresas internacionales
KW  - Administración
KW  - Strategic planning
KW  - Planeación estratégica
KW  - Intercultural communication
KW  - Comunicación intercultural
N1  - Incluye referencias bibliográficas (páginas [231-247]) e índice; Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started
UR  - http://www.loc.gov/catdir/toc/ecip0712/2007009124.html
UR  - http://www.loc.gov/catdir/enhancements/fy1204/2007009124-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1311/2007009124-d.html
ER  -