TY  - BOOK
AU  - Figueiredo,João Neiva de
AU  - Guillén,Mauro F.
TI  - Green products: perspectives on innovation and adoption 
SN  - 9781439854655 (hardcover : alk. paper)
AV  - HD 9999.G772 G74.2012
PY  - 2012///,
CY  - Boca Raton
PB  - Taylor & Francis
KW  - Green products
KW  - Productos ecológicos
KW  - Energy conservation
KW  - Conservación de la energía
KW  - Transportation
KW  - Environmental aspects
KW  - Aspectos ambientales
N1  - Incluye referencias bibliográficas e índice
N2  - Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective--considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of: Sustainable tourism in the Galapagos Islands. The revival of battery-powered electric vehicles in Japan. The transition from oil dependency to sustainability in Denmark. The promise of sugarcane ethanol as a cleaner fuel alternative. Sustainable urban mass transport Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania
ER  -